How HoorayHR Fills Webinar Seats 90 Days in Advance

In this success story, Ramon Glebbeek, Marketing Manager at HoorayHR, shares how they turned webinars into one of their most powerful growth channels and why their sessions fill up ninety days before they even go live.

How HoorayHR Keeps Their Community Connected with Webinars

HoorayHR is an all-in-one HR platform built for small and medium-sized businesses, helping teams automate the everyday HR tasks that tend to slow companies down. From onboarding and leave tracking to contract management and performance reviews, everything runs through one central dashboard.

As the Marketing Manager, Ramon oversees the company’s performance marketing, campaigns, corporate podcast, and entire webinar program. To keep their growing community connected, HoorayHR has relied on WebinarGeek as their go-to webinar software for more than half a decade.

"WebinarGeek is incredibly easy to set up."

"WebinarGeek's platform is exceptionally user-friendly, making it the perfect webinar solution for SME organizations that want to start hosting professional broadcasts easily." says Ramon.

Driving Innovation via Product Launch Webinars

One of the main goals of HoorayHR's webinar strategy is to keep existing customers inspired and informed about new platform updates. Because their development team builds new features based directly on user feedback, webinars provide the ultimate stage to unveil those updates to the very people who asked for them.

"Our product launches consistently rank as our most popular webinars."

"Customers anticipate these sessions because they see the feedback they provided come to life," Ramon says. "It's a significant milestone for our team to present the results of months of hard work live."

In addition to regular feature releases, HoorayHR hosts a much-awaited yearly HR and Legal update session with an industry expert. This particular webinar has become a community favorite, with attendees frequently asking about the registration page ninety days in advance to make sure they don't miss out on the insights shared live.

Managing High-Volume Audience Interaction with Q&A Tools

When hundreds of HR professionals are tuning in at once, managing the conversation is just as important as the content itself. With messages flooding in throughout the session, having a clear system in place keeps live conversations structured and ensures no important question gets lost in the noise. HoorayHR uses both the public and private chat functionality within WebinarGeek to handle this effectively.

“The interaction feature we use the most is the private chat for Q&As," Ramon says. "It allows our team to seamlessly structure the incoming messages, prioritize urgent questions, and ensure we provide high-quality, accurate answers to our audience without disrupting the flow of the broadcast.”

The private chat in particular gives the team room to review and filter questions behind the scenes, so only the most relevant ones make it to the presenter. This keeps the session focused and the audience engaged throughout, while also giving the team time to put together accurate, well-considered answers rather than having to respond on the spot in front of everyone.

Scaling Reach and Saving Time with Automated Webinars

Live interaction is at the heart of what HoorayHR does, but reaching more people means leaning into smarter automation. For Ramon, the feature that stands out most is the ability to run automated webinar sessions. By pre-recording the core presentation, the HoorayHR team can guarantee an impeccable delivery of their messaging while remaining completely free to engage with their community in real time.

"Automated webinars allows us to split our focus effectively. We can perfect the recording beforehand to ensure every key detail is shared."

The end result provides the advantages of both approaches. A polished, pre-recorded presentation plays while the team remains fully engaged in the chat, delivering the authentic live experience that attendees look for. This setup mitigates the stress of managing a broadcast and a live audience simultaneously, ensuring the message is delivered effectively and every question receives a thoughtful answer.

The Next Phase: Lead Generation and International Webinar Expansion

After five successful years of focusing heavily on customer retention and education, HoorayHR is ready to expand its webinar strategy into new territories. Moving forward, the company is focusing on two major growth pillars: optimizing top-of-funnel lead generation through scalable, automated product demos for prospects, and launching localized German-language webinars to support their rapid expansion in the DACH region.

Key Takeaways from HoorayHR’s Success

By treating webinars as premium digital events rather than an afterthought, HoorayHR has built a loyal and highly engaged community. From packed product launch sessions to a yearly HR and legal update that fills up ninety days in advance, their strategy has always come back to one thing: listening to their audience and showing up consistently.

Their success also shows what's possible when you combine live sessions with automation. Live webinars bring the energy and real-time connection, while automated webinars let the team scale their reach without stretching their capacity. Together, the two give HoorayHR the flexibility to serve both existing customers and new prospects without losing the personal feel.

Want Results From Your Webinars Too?

Feeling inspired by HoorayHR’s story? Start small, go live, and pay attention to what your audience responds to. As Ramon says:

“Every session teaches you something, and those lessons are what shape the next webinar.”